Research on multimarket contact and firm performance has produced mixed results. To reconcile this discrepancy, we theorize how varying levels of multimarket contact may generate mutual forbearance that influences firm performance. We also examine how strategic alliances moderate the...

Although organizations and individuals tend to focus on learning from success, research has shown that failure can yield crucial insights in various contexts that range from small mistakes and errors, product recalls, accidents, and medical errors to large-scale disasters. This review of the...