It has been argued that integrating tangible products with complementary through-life services into a high-value ‘product-service’ (P-S) solution is increasingly central to the business strategies of traditional ‘product-dominant’ organisations. This paper explores P-S strategies in...

Purpose – The purpose of this paper is to explore the evolution of “product‐service” (P‐S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations are advanced in terms of P‐S integration, little is known about the realities of P‐S...