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What's important for relationship management? : the mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers

Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 3-18

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Persistent link: https://www.econbiz.de/10013163655

Strategisches Bankkundenmanagement : eine empirische Reputationsanalyse unter Berücksichtigung genossenschaftlicher Charakteristika

Damberg, Svenja - 2022

Persistent link: https://www.econbiz.de/10013465435

Sustainable consumption behavior of Europeans : the influence of environmental knowledge and risk perception on environmental concern and behavioral intention

Saari, Ulla A.; Damberg, Svenja; Frömbling, Lena; … - In: Ecological economics : the transdisciplinary journal of … 189 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10013194174

Does culture matter? : corporate reputation and sustainable satisfaction in the Chinese and German banking sector

Damberg, Svenja; Liu, Yide; Ringle, Christian M. - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 6-24

Persistent link: https://www.econbiz.de/10014538735