In biotechnology, much focus is put on the science behind proteins and cells; less attention has traditionally gone to the raw materials used to produce medicines. However, in the recent past, internal and external drivers have prompted a change in the way biotechnology companies manage raw...

Essay 1: Shopping Goals, Goal Concreteness, and Conditional Promotions. We propose a two-stage model to describe the increasing concreteness of consumers' goals during the shopping process, testing the model through a series of field experiments at a convenience store. Using a number of...

Individuals are involved in daily decision making situations under varying levels of certainty and ease of gathering information, characterized by many factors such as the need to make payments, or the desire to fulfill goals. Essay 1 proposes that when individuals are faced with environments...

Essay 1: Translation Errors in the Aggregation of Consumer Recommendations There has been a substantial increase of websites providing consumers with recommendations about products and services. These recommendations are usually presented in the form of verbal reviews and numerical ratings. It...

The research conducted for this thesis was performed at "Company X", a U.S.-based engineered goods manufacturer. This project focused on Company X's overall manufacturing strategy, with an emphasis on how global expansion of manufacturing can allow the company to achieve greater international...