Essay 1: Shopping Goals, Goal Concreteness, and Conditional Promotions. We propose a two-stage model to describe the increasing concreteness of consumers' goals during the shopping process, testing the model through a series of field experiments at a convenience store. Using a number of...

Individuals are involved in daily decision making situations under varying levels of certainty and ease of gathering information, characterized by many factors such as the need to make payments, or the desire to fulfill goals. Essay 1 proposes that when individuals are faced with environments...

Essay 1: Translation Errors in the Aggregation of Consumer Recommendations There has been a substantial increase of websites providing consumers with recommendations about products and services. These recommendations are usually presented in the form of verbal reviews and numerical ratings. It...

Globalization in sourcing and manufacturing is expected to offer several different kinds of benefits. Globalized companies can produce products at cheaper costs by accessing cheaper resources and they can be close to the local market, so that they can quickly react to the needs of local markets....

Appropriate inventory management is important for many businesses throughout the world. For the vaccines industry, appropriate inventory policies impact both the business' profitability and people's lives. An optimal policy must consider challenges such as product expiration, country specific...