At the end of twentieth century, Kirin Brewery Co. began a strategic move to break out of the saturated domestic market by adopting an international orientation and diversification effort to become a leading company in the Asia and Oceania markets. Following consolidation of its distribution...

Since its establishment in 1992, NTT DoCoMo had accomplished rapid growth by developing innovative strategies and meeting consumer demands. However, the population-based penetration rate of Japanese wireless phones now exceeds 70%, and the market is approaching saturation. Tariff reduction...

Essay 1: Shopping Goals, Goal Concreteness, and Conditional Promotions. We propose a two-stage model to describe the increasing concreteness of consumers' goals during the shopping process, testing the model through a series of field experiments at a convenience store. Using a number of...

This dissertation is focused on the topic of service innovation and explores economies of scale and strategic differentiation in services via an inductive field-based case study of the world's largest casino gaming company, Harrah's Entertainment. It includes comparisons to services firms in...

Individuals are involved in daily decision making situations under varying levels of certainty and ease of gathering information, characterized by many factors such as the need to make payments, or the desire to fulfill goals. Essay 1 proposes that when individuals are faced with environments...

The worldwide telephone industry is in transition-from traditional telecom service provider to broadband service provider. NTT, Japan's leading telecom company, must establish a new source of revenue that will compensate for declining income from fixed-phone service. The company needs to...

Global business management has become one of the most important issues facing companies today, and global economic dynamics provide companies with both tremendous opportunities and formidable challenges. Countries are increasingly tied to each other through deregulation and liberalization for...

Essay 1: Translation Errors in the Aggregation of Consumer Recommendations There has been a substantial increase of websites providing consumers with recommendations about products and services. These recommendations are usually presented in the form of verbal reviews and numerical ratings. It...

By examining the origin and growth dynamics of two generations of high-tech startups in China's information technology sectors, this study presents empirical research on how Chinese technology startup companies, despite their lack of many of the basic elements that are usually necessary for a...

The fundamental role of the System Integrators (Slers) is to provide customized IT systems or services that satisfy the unique requirements of each customer by integrating the various products and services that many IT companies produce. Originally, the IT companies in the different business...