"In order to sustain their ventures in the Indian market, businesses developed an ecosystem to promote their current and future business. Over time, more and more small business owners emerged and organised their own settings to sustain business activities. Contemporary times challenge emerging...

"Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture...