Miron, Dumitru; Brandabur, Raluca Ecaterina; Maita, … - In: Amfiteatru economic : an economic and business research … 26 (2024) 66, pp. 648-665
In the current global context, organisations are compelled to reposition themselves in the distribution chain due to changes in consumer behaviour. Consumers no longer simply seek products and services; instead, they are pursuing the maximisation of satisfaction promised by their providers. The...
