Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship … entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations. Findings This paper offers insights on: the … implications of SDL for entrepreneurship; the value of co-creation in an entrepreneurial context; and an exploration of risk and co …

Market-Driving Behavior: The Role of Entrepreneurship,by Minet Schindehutte, MikeMorris, and Akin Kocak. We will discusseach … between marketingand entrepreneurship in the SME context. We hope that this issue will stimulate furtherempirical and … conceptual research at the marketing/entrepreneurship interface that is bothmanagerially useful and academically constructive. …