Business Process Reengineering is all about fundamental reconsideration and rethinking of different processes associated with a business & redesigning these processes to obtain dramatic, drastic and sustainable change and improvement in quality and service with reduction in cost. The concept of...

In India the concept and application of social entrepreneurship is still in the nascent stage. Unorganized activities by some ambitious individuals represent the social entrepreneurial space in the Indian economy. Government initiated activities backed by suitable policy framework is still...

Increased competition in the banking and financial services sector has resulted in increased focus on customer relationship management and this in turn is driving the sale of CRM software packages in India. Most of the CRM packages available in the market are based on client server architecture...

With the advent of new information & communication technologies (ICT) and its ever growing application in connecting people, online social media have become one of the main platforms for people to people interaction and this has obvious impact on formulation of marketing strategy for better...

Economic liberalization policies adopted by the lawmakers in the last decade of the previous century have resulted in steady growth in India's GDP and the share of services sector in this growth story is remarkable. At present services sector contributes to Indian economy in a significant manner...

Despite the popularity and myths regarding CRM as it changes the way how a company interacts with customers and the employees perform their jobs throughout the organization, there are many potential areas of failure in a CRM and overcoming these bottlenecks and pitfalls has become a point of...