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The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations
Das, Gopal; Roy, Rajat; Spence, Mark T. - In: Psychology & Marketing 37 (2020) 10, pp. 1420-1432
Persistent link: https://www.econbiz.de/10012273783
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How self-construal guides preference for partitioned versus combined pricing
Das, Gopal; Roy, Rajat - In: Journal of business research : JBR 101 (2019), pp. 152-160
Persistent link: https://www.econbiz.de/10012103227
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When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477