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Davies, Iain A.
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European journal of marketing : EJM
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The changing role of sales : viewing scales as a strategic, cross-functional process
Storbacka, Kaj
;
Ryals, Lynette
;
Davies, Iain A.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 890-906
Persistent link: https://www.econbiz.de/10009525820
Saved in:
2
The changing role of sales: viewing sales as a strategic, cross-functional process
Storbacka, Kaj
;
Ryals, Lynette
;
Davies, Iain A.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
7-8
,
pp. 890-906
Persistent link: https://www.econbiz.de/10008326556
Saved in:
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