Price fixing is an illegal activity with heavy penalties, yet corporations continue to be indicted for the practice. To stop the chance your company is engaging in illegal price fixing, employ these three strategies. First, educate managers as to the disastrous consequences of price fixing and...

Plagiarism is a significant and growing problem in higher education. This paper sets out 14 easily implementable tactics to reduce the incidence of plagiarism or reduce the chance of it being successfully attempted by students

This paper examines three important issues in brand management – the route to brand growth, the idea that brands should be uniquely differentiated, and the building and maintenance of brand equity. The chapter presents evidence from numerous studies to show that:(1) the route to brand growth...

Analysis of category and brand purchase rates using Nielsen-Kilts 2014 panel data for the US show they closely fit the Negative Binomial Distribution. Data for Carbonated Soft Drinks, over the counter Pain Medication and Breakfast Cereal are used

This paper examines the relationship between price changes and customer defection levels in a ‘subscription' type market, namely car insurance. Two regression models are constructed to estimate this relationship, one model for younger customers and another for older customers. The regression...

This study examines the extent to which temporary price cuts – called ‘price promotions' in grocery markets – are bought by consumers who already buy the brand. The study extends research by Ehrenberg, Goodhardt and Hammond (1994) that found the majority of promotion buyers had bought the...

This study examines the association between market orientation and company profitability. It incorporates two methodological approaches that have generally not been used in previous research. First, it uses lagged company and environmental control variables in the data analysis, to better...

When brands grow, what changes more: the number of households buying, or the average number of units they buy in the course of a year? We examined twelve US package-goods brands that exhibited high growth from 2005 to 2007 to find out the answer. For eleven of the twelve brands, growth was...