A recent development in the UK television industry has been the emergence of satellite and cable broadcasting. We examine the entrance of the BSkyB satellite network into the coverage of the first division of the rugby football league over the 1993-94 season. This paper extends the familiar...

A recent development in the U.K. television industry has been the emergence of satellite coverage of sporting events. This paper examines the relationship between broadcasting and football, culminating in the 1992 joint BBC and BSkyB contract to televise the English Premier League. A demand...