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~person:"Day, George S."
~person:"Hair, Joseph F."
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Germany"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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58
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Day, George S.
Hair, Joseph F.
Hruschka, Harald
Bruhn, Manfred
99
Kapferer, Clodwig
62
Pepels, Werner
56
Homburg, Christian
54
Wiedmann, Klaus-Peter
50
Malhotra, Naresh K.
48
Huber, Frank
46
Bauer, Hans H.
41
Kuß, Alfred
39
Green, Paul E.
38
Herrmann, Andreas
36
Kotler, Philip
35
Meffert, Heribert
34
Ahlert, Dieter
32
Albers, Sönke
32
Diller, Hermann
30
Heinemann, Gerrit
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Wildner, Raimund
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Decker, Reinhold
28
Kenning, Peter
28
Esch, Franz-Rudolf
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Fritz, Wolfgang
26
Hildebrandt, Lutz
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Backhaus, Klaus
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Kreutzer, Ralf T.
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Kroeber-Riel, Werner
25
Sarstedt, Marko
25
Tomczak, Torsten
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Fantapié Altobelli, Claudia
24
Helm, Roland
23
Koziolek, Helmut
23
Trommsdorff, Volker
23
Hüttner, Manfred
22
Sheth, Jagdish N.
22
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21
Kumar, V.
21
Wind, Yoram
21
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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1
Problems in Canadian marketing : [papers]
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Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe Wirtschaftswissenschaften
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Review of marketing science
1
Schmalenbach business review : sbr
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The Cornell hospitality quarterly
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
3
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
4
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
7
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
9
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
10
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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