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Marketing-Management : Informa...
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Marktforschung
24
Marketingmanagement
13
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12
Marketing management
11
USA
10
United States
10
Theorie
9
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9
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Day, George S.
Kotler, Philip
141
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
89
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
59
Kumar, V.
56
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Albers, Sönke
48
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tomczak, Torsten
41
Huber, Frank
40
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
32
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
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Journal of marketing
4
Journal of advertising research
3
Journal of marketing research : JMR
3
California management review
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Long range planning : LRP ; international journal of strategic management
1
Problems in Canadian marketing : [papers]
1
Strategic management policy and planning
1
Strategic management policy and planning : a multivolume treatise
1
The profit impact of marketing strategy project : retrospect and prospects
1
West series on strategic market management
1
Wiley series in marketing
1
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
3
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
3
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
4
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
5
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
7
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
8
The changing environment of marketing research in Canada
Day, George S.
;
Ryans, Adrian B.
- In:
Problems in Canadian marketing : [papers]
,
(pp. 203-222)
.
1977
Persistent link: https://www.econbiz.de/10002061320
Saved in:
9
Customer-orinted approaches to indentifying product-markets
Day, George S.
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 8-19
Persistent link: https://www.econbiz.de/10002061394
Saved in:
10
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
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