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Day, George S.
Meffert, Heribert
248
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ECONIS (ZBW)
35
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5
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Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
2
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
3
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
4
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
5
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
6
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
7
Identifying environmental influences on brand choice decisions
Day, George S.
- In:
Behavioral and management science in marketing
,
(pp. 56-67)
.
1978
Persistent link: https://www.econbiz.de/10002061457
Saved in:
8
Using attitude change measures to evaluate new product introductions
Day, George S.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
10
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
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