U.S. firms are not required to report the values of internally-developed brands on their balance sheets. This paper tests whether brand value estimates provided by an external organism, i.e., the consultancy firm Interbrand, are value relevant. Unlike prior value relevance studies we use an...

Despite widespread acknowledgment of the importance of branding, little is known about the magnitude and the determinants of the impact of brand value on brand owners' market value. Our paper addresses this gap in the literature by conducting an event study on the effect of brand value...