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De Holan, Pablo Martin
Forza, Cipriano
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Salvador, Fabrizio
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MARKETING - Cracking the Code of Mass Customization - Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business...
Salvador, Fabrizio
;
De Holan, Pablo Martin
;
Piller, Frank
- In:
MIT sloan management review
50
(
2009
)
3
,
pp. 71-78
Persistent link: https://www.econbiz.de/10008242033
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