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De Quero-Navarro, Beatriz
Klein, Thomas A.
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A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
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