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Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle; Woodside, Arch G.; Marshall, Roger - In: Journal of business research : JBR 69 (2016) 8, pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
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Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.);  … - In: International journal of business and economics 16 (2017) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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Theoretical advances in service breakdown prevention and recovery : rich service enactment to improve server-client interactions and outcomes
De Villiers, Rouxelle; Woodside, Arch G.; Tipgomut, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10014252829
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Incompetency and competency training : improving executive skills in sensemaking, framing issues, and making choices
Woodside, Arch G.; De Villiers, Rouxelle; Marshall, Roger - 2016
Persistent link: https://www.econbiz.de/10011521316