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DeSarbo, Wayne
Anderson, Kym
77
Gorodnichenko, Yuriy
69
Coibion, Olivier
61
Bruwer, Johan
40
Weber, Michael
38
Dolnicar, Sara
36
Wittwer, Glyn
29
Dibb, Sally
24
Alonso, Abel Duarte
23
Cardebat, Jean-Marie
22
Giuliani, Elisa
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Marco Lajara, Bartolomé
21
Martinez Falcó, Javier
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Rebelo, João
20
Sánchez-García, Eduardo
20
Thach, Liz
20
Swinnen, Johan F. M.
19
Masset, Philippe
18
Occhino, Filippo
18
Georgarakos, Dimitris
17
Hanf, Jon
17
Meloni, Giulia
17
Rabellotti, Roberta
17
Morrison, Andrea
16
Rundle-Thiele, Sharyn
16
Storchmann, Karl-Heinz
16
Vrontis, Demetris
16
Ashenfelter, Orley
15
Charters, Steve
15
Gergaud, Olivier
15
Millán-Tudela, Luis A.
15
Simkin, Lyndon
15
Le Fur, Eric
14
Szolnoki, Gergely
14
Bressan, Alessandro
13
Galati, Antonino
13
Kruger, Martinette
13
Launov, Andrey
13
Pinilla, Vicente
13
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Center for Economic Research <Tilburg>
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Journal of marketing research : JMR
3
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2
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2
Conjoint measurement : methods and applications
1
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1
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ECONIS (ZBW)
10
RePEc
2
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1
Implementing managerial constraints in model-based
segmentation
: extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
2
CRISP: Customer Response-Based Iterative
Segmentation
Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
3
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
4
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
Saved in:
5
Model-based
segmentation
featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
6
A new approach to country
segmentation
utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
Saved in:
7
A clusterwise bilinear multidimensional scaling methodology for simultaneous
segmentation
and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
8
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
9
A generalized normative
segmentation
methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
Saved in:
10
A generalized ordinal finite mixture regression model for market
segmentation
Zhang, Yifan
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824
Saved in:
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