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Journal of strategic marketing
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
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3
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie
;
Miles, Morgan
;
Deacon, Jonathan
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 303-317
Persistent link: https://www.econbiz.de/10008440107
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