Discussion and ConclusionReferences; SECTION II NATIONAL CONTEXT AND REPUTATION; Does Country Really Matter? Exploring the Contextual Effect of Individual Self-construal in Reaping the Relational Benefits...; Introduction; Theory; Customer-based Corporate Reputation; Customer-level Outcomes of...

Can we adequately assess corporate reputation? The 'No' side argues that reputation is contextually dependent and lacks a consensus definition. The 'Yes' side argues that adequate does not equal perfect and that existing measures enable answering meaningful questions and making meaningful...