Dekimpe, M.G.; Franses, Ph.H.B.F.; Hanssens, D.M.; Naik, P. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains...