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~person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
François, Pierre
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Generalizing About Trade Show Effectiveness: A Cross-National Comparison
Dekimpe, Marnik G.
;
François, Pierre
;
Gopalakrishna, …
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 55-64
Persistent link: https://www.econbiz.de/10005981652
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