Showing 1 - 10 of 37
Persistent link: https://www.econbiz.de/10010477752
Persistent link: https://www.econbiz.de/10010470183
Persistent link: https://www.econbiz.de/10011522663
Persistent link: https://www.econbiz.de/10009310207
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...
Persistent link: https://www.econbiz.de/10012396317
Persistent link: https://www.econbiz.de/10012133232
Persistent link: https://www.econbiz.de/10010470001
Persistent link: https://www.econbiz.de/10010470140
Persistent link: https://www.econbiz.de/10011700253
Persistent link: https://www.econbiz.de/10014469961