Deleersnyder, Barbara; Dekimpe, Marnik G.; Sarvary, Miklos - In: Quantitative Marketing and Economics 2 (2004) 4, pp. 347-383
Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have...
