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. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …
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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of economics and finance from different geographic...
Persistent link: https://www.econbiz.de/10012657830
This book gathers selected papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. While the theoretical and empirical papers presented cover diverse areas of economics and finance in various geographic regions, the main focus is on the...
Persistent link: https://www.econbiz.de/10012657873
Retail Trade Sector -- Part 3: Eurasian Business Perspectives: Marketing -- Celebrity Brand Extensions: Go Or No Go …, marketing but also contributions on public economics, political economy and regional studies. …
Persistent link: https://www.econbiz.de/10012799813