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. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …
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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of economics and finance from different geographic...
Persistent link: https://www.econbiz.de/10012657830
This book gathers selected papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom. While the theoretical and empirical papers presented cover diverse areas of economics and finance in various geographic regions, the main focus is on the...
Persistent link: https://www.econbiz.de/10012657873
Retail Trade Sector -- Part 3: Eurasian Business Perspectives: Marketing -- Celebrity Brand Extensions: Go Or No Go …, marketing but also contributions on public economics, political economy and regional studies. …
Persistent link: https://www.econbiz.de/10012799813
ACCOUNTING/AUDIT -- Insights from Lobbying Research on the Accounting Standard-Setting Process through Comment Letter Submissions -- The Bulgarian Life Insurance Sector – Review and Analysis of Investment -- Measures to Assess the Payment Behavior of The Portuguese Subnational Governments --...
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, management, finance, marketing but also contributions on public economics, political economy and regional studies. …
Persistent link: https://www.econbiz.de/10012519905
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marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities … - Poland Case Study -- Forms of Control of Advisory Contracts in Small Businesses: Case of Poland -- Marketing: Underestimated …
Persistent link: https://www.econbiz.de/10012657871
business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing …Part I. Marketıng -- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach -- The Role of Food Product … Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine -- Specifics of Marketing …
Persistent link: https://www.econbiz.de/10012797204