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~person:"Denicolò, Vincenzo"
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Denicolò, Vincenzo
Vecchi, Alessandra
57
Brennan, Louis
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Colucci, Mariachiara
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo
;
Bacchiega, Emanuele
;
Colucci, …
-
2022
Persistent link: https://www.econbiz.de/10013187658
Saved in:
2
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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