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~person:"Dens, Nathalie"
~person:"Khan, Imran"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Markenführung
USA
Consumer behaviour
60
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60
Brand management
33
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23
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23
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21
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20
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Dens, Nathalie
Khan, Imran
Han, Heesup
35
Loureiro, Sandra Maria Correia
31
Phau, Ian
31
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
20
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Veloutsou, Cleopatra
19
Guzman, Francisco
18
Jang, Soocheong
18
Rahman, Zillur
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Goldsmith, Ronald E.
16
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Ko, Yong Jae
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kemp, Elyria
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Foroudi, Pantea
13
Grohmann, Bianca
13
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Journal of retailing and consumer services
5
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
33
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1
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
5
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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