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~person:"Dens, Nathalie"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Fernsehwerbung"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Article in journal"
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Brand attitude
Brand placement
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Consumer behaviour
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Dens, Nathalie
Loureiro, Sandra Maria Correia
Melewar, T. C.
17
Ko, Eunju
11
Pelsmacker, Patrick de
11
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Balmer, John M. T.
9
Foroudi, Pantea
9
Gierl, Heribert
9
Urde, Mats
8
Christodoulides, George
7
Merrilees, Bill
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O'Cass, Aron
7
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7
Srivastava, R. K.
7
Wymer, Walter
7
Baumgarth, Carsten
6
Brasel, S. Adam
6
Gupta, Suraksha
6
Hirvonen, Saku
6
Kitchen, Philip J.
6
Reijonen, Helen
6
Šerić, Maja
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Amrouche, Nawel
5
Balmer, John M.T.
5
Bang Nguyen Viet
5
Barrio-García, Salvador del
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Casidy, Riza
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Eisend, Martin
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Hayes, Jameson L.
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4
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4
Calantone, Roger J.
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International journal of advertising : the quarterly review of marketing communications
3
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2
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2
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1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
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ECONIS (ZBW)
18
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
10
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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