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Knowledge translation mechanisms in open innovation : the role of design in R&D projects
Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Journal of knowledge management 21 (2017) 6, pp. 1406-1429
Persistent link: https://www.econbiz.de/10011754780
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Adopting a design approach to translate needs and interests of stakeholders in academic entrepreneurship : the MIT Senseable City Lab case
Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Technovation : the international journal of … 64/65 (2017), pp. 58-67
Persistent link: https://www.econbiz.de/10011893112
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Creativity and stakeholders' engagement in open innovation : design for knowledge translation in technology-intensive enterprises
Secundo, Giustina; Del Vecchio, Pasquale; Simeone, Luca; … - In: Journal of business research : JBR 119 (2020), pp. 272-282
Persistent link: https://www.econbiz.de/10012416977
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The potential of design-driven foresight to support strategy articulation through experiential learning
Simeone, Luca; D'Ippolito, Beatrice - In: Long range planning : LRP ; international journal of … 55 (2022) 6, pp. 1-19
Persistent link: https://www.econbiz.de/10013477106
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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Self-brand congruity and brand communication
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014
Persistent link: https://www.econbiz.de/10010417738