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~person:"Dens, Nathalie"
~person:"Taute, Harry A."
~subject:"Belgium"
~subject:"Brand attitude"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Belgium
Brand attitude
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Brand management
29
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29
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
15
Brand image
15
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Dens, Nathalie
Taute, Harry A.
Wheeler, Alina
11
De Chernatony, Leslie
9
Gierl, Heribert
9
Pelsmacker, Patrick de
9
Pipek, Volkmar
9
Kumar, Vijay
8
Romaniuk, Jenni
8
D'Ippolito, Beatrice
7
Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Eisend, Martin
6
Foroudi, Pantea
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Septianto, Felix
6
Straker, Karla
6
Voorveld, Hilde
6
Wrigley, Cara
6
Burmann, Christoph
5
Christodoulides, George
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Myers, Amanda
5
Schiuma, Giovanni
5
Simeone, Luca
5
Baumgarth, Carsten
4
Bellman, Steven
4
Blakeman, Robyn
4
Brasel, S. Adam
4
Bruce, Margaret
4
Bucolo, Sam
4
Celhay, Franck
4
Cohen, Justin
4
Cooper, Rachel
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The journal of brand management : an international journal
3
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
14
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
7
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
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