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~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"New product development"
~subject:"Online-Marketing"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Article in journal"
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Brand attitude
Brand placement
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Brand management
16
Markenführung
16
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Dens, Nathalie
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
30
Phau, Ian
27
Ko, Eunju
25
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
20
Romaniuk, Jenni
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Christodoulides, George
16
Hollebeek, Linda D.
16
Khan, Imran
15
Kunkel, Thilo
15
Paul, Justin
15
Vrontis, Demetris
15
Casidy, Riza
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Foroudi, Pantea
14
Merrilees, Bill
14
Valette-Florence, Pierre
14
Pitt, Leyland F.
13
Rahman, Zillur
13
Sung, Yongjun
13
Abratt, Russell
12
Bagozzi, Richard P.
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
Septianto, Felix
12
Sreejesh, S.
12
Šerić, Maja
12
Ahn, Jiseon
11
Dwivedi, Abhishek
11
Gierl, Heribert
11
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
The journal of brand management : an international journal
2
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
16
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
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