//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Brand placement
Design
Marketingmanagement
United States
Werbung
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand
1
Markenartikel
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Conference paper
1
Language
All
English
1
Author
All
Dens, Nathalie
Agbokanzo, Koffi Selom
1
Aiello, Gaetano
1
Arumsari, R. Y.
1
Ateş, Melek Akın
1
Athanasula-Reppa, Anastasia
1
Avramova, Yana R.
1
Aydın, Hatice
1
Back, Andrea
1
Bagnoud, Alexandre
1
Boyland, Emma
1
Cauberghe, Veroline
1
Checchinato, Francesca
1
Choi, Seung-chan
1
Colapinto, Cinzia
1
Daskou, Sofia
1
Deniz, Deniz
1
Derqui, Belén
1
Ende, Jan van den
1
Enslin, Carla
1
Feri, Alessandro
1
Fudurić, Morana
1
Gierl, Heribert
1
Giusto, Alice
1
Grochowska, Alicja
1
Gómez-Suárez, Mónica
1
Gąsiorowska, Magdalena
1
Hajda, Piotr
1
Harris, Rob
1
Heberle, Antonia
1
Herbawan, F.
1
Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ianniello, Guido
1
Ind, Nicholas
1
Indrawati
1
Jewell, Robert D.
1
Karray, Salma
1
Ko, Eunju
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->