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~person:"Dens, Nathalie"
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Advertising effects
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Dens, Nathalie
Pelsmacker, Patrick de
160
Taylor, Charles Raymond
116
Taylor, Charles R.
79
Eagle, Lynne C.
68
De Pelsmacker, Patrick
50
Eagle, Lynne
45
Dahl, Stephan
41
Geuens, Maggie
39
Taylor, Charles Robert
38
Kitchen, Philip J.
22
Janssens, Wim
20
Cauberghe, Verolien
19
Okazaki, Shintaro
18
Pelsmacker, Patrick De
18
Bulmer, Sandy
16
Moons, Ingrid
15
Hawkins, Jacinta
14
Jegers, Marc
12
Cuyvers, Ludo
11
Ko, Eunju
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Brennan, Ross
10
Mueller, Barbara
9
Verhellen, Yann
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Czarnecka, Barbara
7
Rose, Lawrence Craig
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Sarstedt, Marko
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Viviers, Wilma
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Barbarossa, Camilla
6
Capella, Michael L.
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Willemé, Peter
6
Avramova, Yana R.
5
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International journal of advertising : the quarterly review of marketing communications
10
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising in new formats and media : current research and implications for marketers
1
Applied Stochastic Models in Business and Industry
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International Marketing Review
1
International business, not as usual
1
International marketing review
1
Journal of Business Research
1
Journal of Service Management
1
Journal of Social Marketing
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
49
OLC EcoSci
7
Other ZBW resources
7
RePEc
1
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1
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
2
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
3
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
6
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
7
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
10
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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