Denstadli, Jon Martin; Lines, Rune; Grønhaug, Kjell - In: European Journal of Marketing 39 (2005) 7/8, pp. 872-884
Purpose – This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such advantages are based on the effects of entry on consumer perceptions rather than factors such as...
