When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams, and athletes that will prove to be reliable, respectable, and, most important, repetitive advertising outlets. Analyzing the factors that increase a broadcaster's propensity to display...

This document provides additional information about the data used in the study “Family Connections in Motorsports: The Case of Formula One,” and contains robustness checks on the main results, focusing on whether particular periods of Formula One racing are overly influential