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~person:"Desbordes, Michel"
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Desbordes, Michel
Mühlbacher, Hans
93
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European Sport management quarterly : ESMQ
1
Journal of strategic marketing
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
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2
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
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