Chintagunta, Pradeep K.; Desiraju, Ramarao - In: Marketing Science 24 (2005) 1, pp. 67-80
We study three determinants of the levels of price and detailing effort across geographic markets: the within-market response to each variable, the nature of interfirm strategic interactions both within that market and across markets. We empirically examine the interactions of Prozac, Zoloft,...