Dew, Nicholas; Read, Stuart; Sarasvathy, Saras D.; … - In: Journal of Economic Behavior & Organization 66 (2008) 1, pp. 37-59
In A Behavioral Theory of the Firm (BTF), Cyert and March [Cyert, R.M., March, J.G., 1963. A Behavioral Theory of the Firm. Prentice-Hall, Englewood Cliffs, NJ] present a clutch of ideas for explaining the behavior of established firms within an environment of well-defined markets, stakeholder...