De hedendaagse consument wordt aanhoudend bestookt met informatie. Deze informatie wil soms louter informeren, maar vaker nog beïnvloeden of verleiden. Hoe redt een consument zich in dit overaanbod, zeker nu het de laatste tientallen jaren duidelijk is geworden dat de consument noch over de...

The literature shows that consumers can be characterized by their brand purchasing patterns. While some tend to repeat purchase, others seek variety in their purchases. In this article we examine the role of subtle situational cues (priming) in breaking through the buying patterns of consumers....

We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even after controlling for people’s inertia,...