Dhar, Tirtha; Chavas, Jean-Paul; Cotterill, Ronald W.; … - In: Journal of Economics & Management Strategy 14 (2005) 4, pp. 905-931
"We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification (i.e., nonlinear AIDS) and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc...