Sonenshein, Scott; Herzenstein, Michal; Dholakia, Utpal M. - In: Organizational Behavior and Human Decision Processes 115 (2011) 1, pp. 69-84
We examine the roles of social accounts in influencing lenders' decisions about loaning money to borrowers. Using field data and a laboratory experiment, we show that lenders will lend money depending on the accounts borrowers tell. In Study 1, field data from a peer-to-peer lending website...