This study extends an emerging research area in knowledge management to new product development by empirically examining the factors associated with the use of different types of knowledge flows from various sources and product innovation performance (i.e., market success of new products) in the...

The purpose of this paper is to explore the quality of interactions among new product development team members, wherein functional diversity, team stability, and transactive memory system are antecedents of teamwork quality. Three measures of outcomes are used (team learning, speed to market,...

This exploratory study examines the interrelationships between the stages of the new product development process and key factors that affect NPD process metrics. Factors affecting NPD process metrics as identified in the literature include external and internal integration, and levels of...

The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance

The study explores how managers working for Chinese manufacturing firms and service providers perceive the strategic advantages and the risks of pioneering in a new product category. We develop a set of principles of product advantage and risk from the literature and test our propositions using...

As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential...

This article integrates and presents some of the most recent findings in cross-functional integration, and draws managerial lessons and implications from these findings. The article is aimed at the practitioner seeking ways to improve chances of success in new product development, and it...

Why are some firms more successful at commercializing new products than others in emerging economies? It is possible that the strategic orientations, which firms adopt as a type of business strategy, lead at least partially to the superior performance of the new products they introduce to the...

We report an empirical study of over 140 U.S. firms engaged in industrial product innovation. The relationship between the degree of innovation in these firms and the extent of success with new products in these firms is examined in the context of an integrative model of new product success. The...

Previous research in new product development has examined the role of organizational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organizational structure in supporting the marketing and...