Showing 1 - 10 of 22
This paper investigates the effect of both strategic and environmental factors on the tourist area life cycle for Cypress Gardens. It is hypothesized that both types of factors can have a revitalization effect on the tourist area life cycle. A step-logarithmic function is used to model the...
Persistent link: https://www.econbiz.de/10014027160
Our model explores the effects of marketing and launch activity execution, launch timing, and nature of the product on performance, considering also the SBU's level of cross-functionl integration and market orientation, and levels of channel cooperation. We empirically test the model using new...
Persistent link: https://www.econbiz.de/10014172392
Although past research has reported the benefits of intuition in new product decision-making (i.e., higher quality product; enhanced customer satisfaction), intuition has largely been studied as an individual phenomenon and little work has examined the role of intuition on new product...
Persistent link: https://www.econbiz.de/10014172393
Successfully launching its first product is critical to a new venture's continued success, yet the new venture has relatively few financial or human resources to support its marketing or R&D activities. It is thus important for the new venture to attract funding from external investors such as...
Persistent link: https://www.econbiz.de/10014172394
The new venture launching its first product faces substantial risks and is typically resource-poor. Moreover, failure with the first product is closely related to failure of the new venture itself, as investors seek alternate investments with better track records. While much guidance appears in...
Persistent link: https://www.econbiz.de/10014172398
This study examines antecedents of trust formation in new product development (NPD) teams and the effects of trust on NPD team performance. A theoretical framework relating structural and contextual factors to interpersonal trust and project outcomes was built, including task complexity as a...
Persistent link: https://www.econbiz.de/10014041387
This study examines the interplay of product development strategy, knowledge utilization, and product innovation performance in the context of Chinese subsidiaries of multinational companies. When firms strive to develop highly innovative products (breakthrough focus), the amount of resources...
Persistent link: https://www.econbiz.de/10014041391
This study extends an emerging research area in knowledge management to new product development by empirically examining the factors associated with the use of different types of knowledge flows from various sources and product innovation performance (i.e., market success of new products) in the...
Persistent link: https://www.econbiz.de/10014041392
The purpose of this paper is to explore the quality of interactions among new product development team members, wherein functional diversity, team stability, and transactive memory system are antecedents of teamwork quality. Three measures of outcomes are used (team learning, speed to market,...
Persistent link: https://www.econbiz.de/10014041393
Our study investigated the effect of team knowledge on new product development (NPD). By investigating 207 NPD projects, we found that the declarative and procedural knowledge of the team and their use of IT had a positive influence on the team's knowledge base; and that the higher the functional...
Persistent link: https://www.econbiz.de/10014041395