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DiPaolo, Tony
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Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory
Sack, Allen L.
;
Singh, Parbudyal
;
DiPaolo, Tony
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003862959
Saved in:
2
Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory
Sack, Allen L.
;
Singh, Parbudyal
;
DiPaolo, Tony
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009869599
Saved in:
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