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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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I hate where it comes from but I still buy it : countervailing influences of animosity and nostalgia
Gineikiene, Justina; Diamantopoulos, Adamantios - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 992-1008
Persistent link: https://www.econbiz.de/10011779148
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589